ACE HOTEL NEW ORLEANS
2023
Managed content creation across five Instagram accounts spanning two restaurants, a boutique hotel, a music venue, and a coffee shop. From developing and capturing cultural programming to collaborating with a creative team on promotional assets for upcoming events, told the cohesive brand story of Ace Hotel New Orleans across its portfolio of properties.
SOCIAL MEDIA
September 2022 - December 2023
25K + Engagements
10K + Followers gained
8K + Profile actions
5M + Impressions
BRAND PARTNERSHIPS
Ace New Orleans x Material Institute
Originally founded in 2014, Ace Hotel's Artist in Residence (AIR) program welcomes a multidisciplinary group of artists to stay at Ace properties internationally, providing space for both creation and exhibition. In summer 2023, Ace relaunched the long-running program — which has hosted over 350 artists across Ace properties in the past decade — simultaneously at eight global locations, with residencies beginning in June and running on a quarterly basis, culminating in new works exhibited following each artist's month-long stay.
As liaison between Ace Hotel New Orleans and the participating artist, I helped define the medium and direction of their exhibited work and executed a successful opening reception for the showcase.
Ace NEW ORLEANS x Exclave spirits
Spearheaded a partnership with Exclave Spirits, developing a recorded conversation series between creatives from diverse backgrounds and founder Andrew Albert. Albert, founder and owner of Exclave Spirits — a Black-owned whiskey company — has built a brand dedicated to honoring Black ingenuity through storytelling and strategic partnerships. In the resulting Exclave Moments series, Albert engages guests in unpacking their creative processes through discussions centered on authenticity, freedom, and self-determination.
Ace NEW ORLEANS x NOWFE
Basking In Bubbles with Veuve Clicquot
In collaboration with the New Orleans Wine & Food Experience, activated a rooftop pool party at the Ace Hotel New Orleans pool bar, featuring Veuve Clicquot, poolside light bites, and a DJ setting the tone for the celebration.
Get Your Roll On: Pasta-making In Josephine Estelle
Helped curate and oversee a hands-on pasta-making class led by Josephine Estelle head chef Trey Williams, introducing guests to the step-by-step technique of handmade fettuccine. Following the class, guests enjoyed fresh fettuccine paired with a trio of sauces from the Josephine Estelle kitchen — cacio e pepe, bolognese, and amatriciana — while learning how each pairs with Italian wine varietals.
Six OF SATURNS
Six of Saturns is Ace Hotel New Orleans' annual festival celebrating music, vision, and the collaborative spirit of New Orleans. For two weeks each spring, guests gather to experience the city's musical legacy through performances by stage legends, big band street performers, activists, and artists of every discipline.
I collaborated with a design team to create a visual identity for Six of Saturns that told the story of Three Keys, Ace Hotel's music venue, while coordinating the campaign rollout and live event coverage throughout the festival.
April 2023
700 + Attendees
74K + In Revenue
