Bourbon orleans Hotel
2023-Present
Brand DevelopmenT
Physical & Digital CollateraL
Refreshed the identity of an independent boutique hotel brand to complement a comprehensive property renovation. The new direction — featuring additional logo marks, a new typeface system, and a reconfigured email template — preserves the brand's historic charm while modernizing it for the 21st century.
mardi Gras 2025 Carnival Giveaway
Bourbon orleans Hotel x the Drew barrymore Show
Coordinated a partnership between Bourbon Orleans Hotel and The Drew Barrymore Show, giving away two four-night stays to guests competing to find the baby in a Mardi Gras king cake. The episode aired on Mardi Gras Day 2025 and included a segment featuring New Orleans' famous shrimp and grits.
Bourbon orleans Hotel x Preservation Hall
Preservation Hall’s Midnight Preserves Series
Coordinated a partnership between Bourbon Orleans Hotel and the Preservation Hall Foundation, giving away two pairs of tickets to "Midnight Preserves," a post–Jazz Fest concert series held at the legendary Preservation Hall. The partnership highlighted two historic French Quarter institutions and aimed to showcase the rich history of the city's oldest neighborhood.
Photography
Served as in-house property photographer, tasked with bringing new life to the property through storytelling. Elevated the character of the property's guest touchpoints and told a more authentic story of the New Orleans travel experience, capturing a wide range of subject matter — including food and beverage, lifestyle, interiors, and event photography.
Social Media
Digital Marketing
Managed content creation for two Instagram accounts, including Bourbon Orleans Hotel and an adjoining bar on Bourbon Street in New Orleans, LA. From capturing daily life in the French Quarter to documenting a newly renovated property, continued building the visual story of Bourbon Orleans Hotel.
121K + Engagements
17% Increase in audience (5% 1yr benchmark)
4.5M + Impressions
Email Marketing
Developed a new email marketing template aligned with the property's refreshed brand identity, and managed monthly marketing email sends to a growing contact list to drive revenue.
$989,449 ROI (13% increase YOY)
20% Average open rate
0.3% Unsubscribe rate
Paid Media Campaigns
Collaborated with a third-party paid media team to design and roll out targeted paid media campaigns aimed at driving traffic to the Bourbon Orleans booking engine and generating revenue.
1.29M In revenue (62% Increase YOY)
1.01% Conversion rate (49% increase YOY)
$17.86 ROAS (49% increase YOY)