Physical & Digital CollateraL
I refreshed the identity of an independent boutique hotel brand to complement a comprehensive renovation. Complete with additional logo marks, a new typeface system and a reconfigured email template, the new direction keeps the historic charm while bringing the brand to the 21st century.
Bourbon orleans Hotel
2023-Present
Brand DevelopmenT
mardi Gras 2025 Carnival Giveaway
Bourbon Orleans Hotel partnered with the Drew Barrymore Show to giveaway two 4 night stays to two guests on the show as they competed to find the baby in the Mardi Gras King Cake. The episode aired on Mardi Gras Day (2025) and included a segment where the crew made New Orleans’ famous Shrimp & Grits.
Bourbon orleans Hotel x the Drew barrymore Show
Preservation Hall’s Midnight Preserves Series
Bourbon Orleans Hotel partnered with the Preservation Hall Foundation to giveaway two pairs of tickets to, ‘Midnight Preserves’, a post Jazz Fest concert series held at the legendary Preservation Hall. The partnership highlights two historic French Quarter entities and aims to showcase the rich history of the oldest neighborhood in the city of New Orleans.
Bourbon orleans Hotel x Preservation Hall
Photography
I was the in-house property photographer tasked with bringing new life to the property through storytelling. Ultimately, I added more character to the property’s touchpoints and told a more accurate story of what guests would experience when traveling to New Orleans. I captured a wide variety of subject matter ranging from food and beverage, lifestyle, interiors to event photography.
Social Media
Digital Marketing
I managed the content creation for 2 Instagram accounts including the hotel (Bourbon Orleans) & a bar located on Bourbon St in New Orleans, LA. From capturing daily life in the French Quarter to shooting a newly renovated property, I was able to continue telling the story of Bourbon Orleans Hotel.
121K + Engagements
17% Increase in audience (5% 1yr benchmark)
4.5M + Impressions
Email Marketing
In addition to developing a new email marketing template based on the refreshed identity of the property, I managed and sent monthly marketing emails to a growing email contact list to generate revenue.
$989,449 ROI (13% increase YOY)
20% Average open rate
0.3% Unsubscribe rate
Paid Media Campaigns
I worked with a third party paid media team to design, and roll out targeted paid media campaigns in an attempt to drive guests to the Bourbon Orleans booking engine and generate revenue.
1.29M In revenue (62% Increase YOY)
1.01% Conversion rate (49% increase YOY)
$17.86 ROAS (49% increase YOY)
