BRAND PARTNERSHIP
VICE MAGAZINE: MUSIC ISSUE
As part of the Pinkroom Project music collective, contributed to landing a partnership with Vice Magazine that included a short documentary on the collective, a multi-page feature in Vice's 2017 music issue, and a live performance at the renowned Baby's All Right in NYC.
PINK ROOM PROJECT
2017
BRAND DEVELOPMENT
PINK RADIO
Contributed to a team that produced a weekly radio show on WTUL, New Orleans' local radio station, featuring guest mixes from local DJs, live conversations with callers, and a sonic range that previewed the music showcased at live activations — including a collaborative episode with Vice, led by Lawrence Burney.
PINK HOTLINE
Created a series of exclusive activations accessible only via the 'Pink Hotline,' an SMS campaign in which guests texted a code word to receive coordinates to an undisclosed location. The campaign drew 1,000+ total guests and built a contact database used to promote merch, music, and upcoming shows directly to the target audience.
