VICE MAGAZINE: MUSIC ISSUE
Through the music collective, Pinkroom Project, I was apart of the team that was able to land a partnership with Vice Magazine that included a short documentary on the collective, a multi-page spread for the music issue of their 2017 magazine and a live show at the infamous Baby’s Alright in NYC.
PINK ROOM PROJECT
2017
BRAND PARTNERSHIP
PINK RADIO
BRAND DEVELOPMENT
I was apart of a team that executed a weekly radio show on New Orleans’ local radio station WTUL, which featured guest mixes from local DJs, live conversations with callers, and a sonic range that gave a listeners a preview of what they would hear at activations. Here’s a collaborative episode with Vice lead by Lawrence Burney.
PINK HOTLINE
I created a series of activations that were only accessible if guests received the circulated SMS message from the ‘Pink Hotline’. I prompted guests to text a code word to the hotline and in return they would receive a reply with the coordinates to an undisclosed location. We saw 1000+ total guests and built a database of contacts to promote merch, music and upcoming shows directly to our target audience.
